THE BODY SHOP

TikTok Challenge

Created a TikTok challenge in partnership with Mel C.

2,000 women across the UK were surveyed on what advice they would give their younger selves to be more resilient.

We found the best insights and rewrote the lyrics to Baz Luhrmann’s - Everybody's Free To Wear Sunscreen.

Crafted with Craft Media

https://vm.tiktok.com/ZNdjHUBtd/

The first large scale paid campaign by The Body Shop in a bid to fight ageism. 

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SCHOOL DINNERS